Real Estate Media Operations
New criteria in finding real estate
We believe that people have varying fixations and tastes. Depending on the person, a peculiar property may seem like a treasure of a space. Ultimately, what is important is matching people and properties. However, there is a large chasm between properties that strike a chord with our company and properties that typical real estate firms consider as “good.” Because there is a fundamental gap in sensitivities, bridging that gap is surely futile no matter how much it is explained in words. R Real Estate began because of this problem. From a vast real estate market, we diligently find unconventional, idiosyncratic but lovable properties that we then feature on our website.
- Typical real estate firms have search criteria specifying conditions such as “minutes away from the train station” and “bath reheating function” but at Real Fukuoka Estate, we offer a way of sorting properties in a completely novel manner with conditions including “good views,” “DIY remodeling OK” and “near the water.”
- [PROPERTY LIST]
- At Real Fukuoka Estate, our property list is also presented in a new way. All properties have catchphrases, and the staff members who find the properties carefully and thoughtfully introduce each one in articles with accompanying photos.
- We write about new ways of living from different angles in the form of written columns. These columns function as a medium for conveying various messages that go beyond stereotypical ways of presenting real estate such as interviews, area exploration and project introductions.